keyword research & seo
As it is becoming increasingly important to be found online and to stand out from one's competitors, Personalised Promotions provides clients with comprehensive keyword research to drive accurate Search Engine Optimisation.
With so many websites on the Internet, Search Engine Optimisation (SEO) is an essential element for every website to be found online. To do this, your website needs to be optimised for specific keywords that relate to your business, products or services. With accurate and integrated SEO, search engines like Google will be able to index your content and rank you higher on the search results, boosting your website to the top of the results, ultimately increasing your website traffic and your client base.
Our team specifically develops each website with Search Engine Optimisation in mind by doing comprehensive keyword research beforehand. Finding out what words and phrases are used when searching for your business or field is what provides us with the insight to accurate optimise your site for search engines. If your potential clients are searching for particular phrases, you want to ensure that these phrases are embedded into your content so that they can find your website via those phrases.
Our search engine research is done through a four-step process to gain research into keywords that may be embedded into your website's content, to enhance your listing on results on search engines like Google. By doing this, we take the guesswork out of what people are searching for and nail the hammer on the head.
The keyword research process works in the following way:
- We ask you as the client for a detailed list of your services or procedures.
- We conduct keyphrase research from a tool provided to us from Google. This provides us with a list of phrases that were commonly searched for about the specific services you offer, within the last 12 months.
- You as the client then checks the list that we compile to ensure that the phrases are correct and relevant to your services and field.
- The key phrases are then written into the content of the website, which will enable us to position your site on Google in order for the site to be easily found. This is key with the ranking of your website and making your site search engine friendly.