photography & video
We are able to embed videos to your business website, which allows you to advertise your business digitally. There are a number of benefits to including video clips to your business website. In an increasingly competitive market, it’s essential to attract and boost traffic and engagement on your site, and to encourage clients to keep returning to your site. Video clips can offer a creative solution, and will help to set your site apart from competitors.
Consumers are generally drawn to visual content, rather than copy-heavy information, which makes video an ideal way to deliver messages about your business. Information in videos is easy for consumers to absorb, and can be an effective way of complementing the other content on your site.
Video content can also be customised especially for your particular brand or business, and is able to draw increased traffic to your site by means of search engine optimisation and increased search rankings. Video also allows clients to actively engage with your website in a way that other content does not necessarily allow, which in turn increases the chances of your potential and existing clients spending more time on your site.
Search engines respond well to new, fresh content, so everytime you add new content to your website or blog, your search engine ranking is boosted. Adding new videos on a regular basis, whether to your main business website, blog or social media platforms, goes a long way towards boosting traffic. Your search engine ranking can be increased even further by using targeted keywords in the title of your video, as well as in the tags, and video description. Our team is able to help you with the necessary keyword research so that you get the best possible search engine results. It is also possible to set up a dedicated YouTube channel, which you can update on a regular basis.