website & tourism marketing
Search Engine Optimisation
Search engine optimisation (SEO) is the process of improving the visibility of a website or web page in search engines such as Google, when searching for a specific product, service or business. The SEO process helps to improve search engine rankings, which in turn drives traffic to your site. This can lead to increased engagement, leads and sales.
When someone searches on a search engines like Google, the search engine displays links to pages that it deems relevant to that search. The relevance of links is measured by analysing the quality and quantity of other web pages.
Good quality content helps considerably to increase your search engine ranking, because search engines want to display relevant links in their search results. For this reason, content that is developed with SEO in mind is an increasingly valuable resource.
When our team develops a professional website, SEO services are central to our strategy. We have a dedicated SEO expert who conducts all the relevant keyword research for your specific business. One the keyword research is complete, our copywriter ensures that the most important keywords are incorporated into the website copy. This is key in boosting your website’s visibility for both potential and existing clients. That said, it is also important that all your content is relevant and that you don’t use excessive keywords or linking in your search engine marketing, to make sure that readers find your website engaging and informative.
Once you have decided to make SEO marketing a part of your digital strategy, it is important to keep track of your progress. It is possible to track how many visitors your site has, where they are coming from, and the types of behaviours they are engaging in. You can also monitor how long they are spending on your site, and whether or not their visits are leading to sales or engagement of any kind.