website & tourism marketing
Email Marketing Campaigns
An email marketing campaign involves sending out a newsletter to your existing or prospective clients.
There are two main ways of doing this:
- Using Microsoft Outlook and your list of contacts to send out the campaign using a programme called Send Personally. Our team is able to design and build the HTML newsletter for you and set it up on your computer.
- Using a free paid web service such as Graphic Mail on constantcontact.com. In this case, you will be in control of designing your newsletter on the website and we can set it up so that people can register for your newsletter on the website.
A well-planned email campaign is a key element of any marketing strategy, and it’s an ideal way of communicating with clients, and building relationships. They are also a useful means of gathering useful data and getting feedback on your marketing efforts.
In order to maintain effective email marketing campaigns, it’s important to pay particular attention to the type of audience you are trying to reach. Our team is able to help you to do any relevant research, and to advise you on the best strategy for your business.
When you have established who your audience is, it’s important to create content that is engaging and interesting so that your readers take notice. It’s essential that you set your business apart from your competitors with good quality, fresh content. As part of our bulk email service, we are able to help with professional copywriting as well as ideas generation. We will help to keep your e-marketing campaign useful and informative for your audience. Good content will ensure that your clients associate your brand with reputable information and worthwhile information, a point that is key in a digital market where consumers are often overwhelmed with targeted content.