website & tourism marketing
Forty percent of online searches make a purchase after being influenced by an offline channel. This means that your advert and your website should work together. Your offline marketing materials must drive traffic to your site, and the website must present the information that your visitors seek.
The benefits of an integrated online and offline marketing campaign offers:
- Momentum increases ROI
- Relationship building for repeat business and referrals
There are numerous advantages to using brochure advertising. On a basic level, they make ideal promotional tools as a considerable amount of information can be included, creating awareness and visibility in a competitive market. Brochures are also a very affordable option, particularly when printed in bulk. They can be distributed far and wide, and with careful planning and ensuring that all your website and social media details are included, can help to drive traffic to your online platforms.
One of the key benefits of opting for a brochure as part of your marketing campaign, is that they can be completely customised to suit your particular business needs. They are available in a range of designs and can include images, logos and branding. In terms of design, they are relatively brief and compact, which means that they can be distributed easily and can be passed from person to person, so are a useful referral tool. They are also a great time-saver as they can be distributed as hard copies, as well as easily adapted for an online audience.
Our team is able to assist with design, brochure printing, pamphlet distribution.