Media relations incorporate ongoing activities to guarantee that your organization has a well-built public image. This includes helping the public to understand your organization and the products it produces. Incredibly similar to effective advertising and promotions, successful public relations often depends on designing and implementing a well designed public relations plan. The preparation regularly includes description of what you would like to convey to whom, how you plan to convey it, who is responsible for various activities and by when, and how much money is budgeted to fund these activities. Similar to advertising and promotions, a media plan and calendar can be very functional, which specifies what media methods are used and when.